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How Atlas World Sports and AI Are Transforming Sports Betting

Robert Kraft, founder and CEO of Atlas World Sports, is revolutionizing how fans engage with sports betting. With a background in marketing, tech, and sports, Kraft launched Atlas in 2021 to make betting smarter, faster, and more personal.

Since the 2018 repeal of the federal ban on sports gambling, the U.S. betting market has exploded. At the core of its next evolution? Artificial Intelligence. Atlas is leveraging AI to deliver personalized insights, real-time analytics, fraud detection, and more—turning overwhelming data into meaningful experiences.

AI: The New Playmaker Atlas uses machine learning to process injury reports, weather, team stats, and even social media sentiment—instantly. This lets bettors make smarter, faster decisions and helps sportsbooks set better odds, balancing risk and engagement.

Empowering Bettors and Operators Sportsbooks don’t want to beat the bettor—they want balance. With AI-powered insights, Atlas helps bettors feel more confident, which keeps them engaged and drives operator revenue. It’s a smarter, fairer ecosystem.

Personalized Experience = Loyalty Atlas customizes content based on user preferences. Whether you’re into player props or in-game wagers, Atlas tailors your experience with predictive accuracy, enhancing loyalty and engagement.

In-Game Betting Gets Smarter AI enables real-time odds adjustments. For slower sports like golf, this is a game-changer—tracking shifts in momentum or performance and offering bettors strategic, timely opportunities.

Safeguarding the Game AI also detects suspicious activity and helps identify problem gambling behavior. Atlas takes integrity seriously, making the platform safer and more sustainable.

Voice Tech: Betting by Conversation Atlas is developing voice-enabled features using natural language processing (NLP). Soon, fans will be able to ask questions, hear odds, and build bet slips—all with simple voice commands.

Momentum and Recognition Backed by Starkel Capital Management and recognized among the Top 100 Most Influential Figures in U.S. iGaming, Kraft’s vision is taking hold. Recent acquisitions and partnerships with the NBA and NFL fuel Atlas’ AI and broaden its reach.

Atlas World Sports is more than a betting tool—it’s a smart, intuitive fan companion. As AI continues to evolve, Atlas is leading the charge, changing how fans bet, watch, and connect with the sports they love.

For more information please contact Spotlight Family Office Group at Info@SpotlightFamilyOffice.com.